Got a great idea for an online service business but can’t seem to get it off the ground?
Taking consistent action can be hard—and starting a new business can feel overwhelming and even lonely.
Hi, I’m Kristal. In 2022, I left my corporate job to start my own business, and it’s been a rollercoaster journey. But now, I’m more clear than ever on my mission on how I want to serve others. You can read more about my journey here.
On paper, I’m a digital marketing strategist with over 15 years of experience, but I’ve learned that strategy is just one part of running a business. Even as someone who loves planning and frameworks, I know how much more it takes to keep moving forward.
So, what do I do?
I bring determined, doers and dreamers like you, together, in a close-knit circle of like-minded, driven, women entrepreneurs. I help you take your business dreams off the page and make them real, so you can live life on your terms and share your unique value with the world.
I provide real-time encouragement and support in a private, virtual co-working space, with exclusive membership, limited to a small group of entrepreneurs. Quality and connection are my priority, so this space is designed for structure, hands-on learning, and action—not content overload. It’s practical support and motivation that make a real difference, and that’s exactly what I offer.
In the meantime, if you’re ready to start your journey to entrepreneurship, use my ChatGPT prompts below. 👇
Elevate Your Strategic Planning with these ChatGPT Prompts
Looking to make your planning process more effective and insightful? Use this set of ChatGPT prompts I created to uncover new insights and craft your bespoke action plan.
Start by using the ChatGPT prompt below to generate targeted questions that will help you assess your strengths, weaknesses, opportunities, and threats in detail.
Answer these questions thoroughly, building a clear understanding of your current business environment. Paste your answers into ChatGPT to get a refined SWOT.
With your completed SWOT, use a TOWS analysis to turn insights into actionable strategies. ChatGPT can guide you in creating strategic actions that leverage your strengths and address challenges.
I am planning to launch an [insert type: online membership, online course, virtual workshop, one-to-one consultancy] in [insert your field or expertise area]. I need to conduct a SWOT analysis to understand the strengths, weaknesses, opportunities, and threats related to this new venture. Could you please generate a set of questions that will help me thoroughly assess the internal and external factors influencing my business idea?
There is no prompt required here.
I have a complete SWOT analysis for my business and I'm ready to develop a TOWS analysis. Could you help me formulate strategic actions by matching the internal strengths and weaknesses identified in the SWOT with the external opportunities and threats? This will assist in creating an effective strategy for my business.
I have a TOWS analysis for my business, detailing key strategies within the SO, ST, WO, and WT categories. I need to develop a practical action plan for launching and scaling my online service-based business. Please create an action plan that integrates these TOWS strategies effectively, while also including essential steps that may not directly connect to the TOWS analysis but are critical for the overall business strategy. The plan should be flexible and prioritize practicality and impact.
Based on the TOWS analysis and action plan we discussed, I need to establish specific goals to effectively guide the growth of my business. I require three short-term SMART goals for each quarter of the upcoming year, reflecting immediate actions from my action plan. These goals should adhere to the SMART (Specific, Measurable, Achievable, Relevant, Time-bound) criteria and be directly linked to the strategies identified in the TOWS analysis and the growth of my startup business.
My Name is Kristal - nice to meet you!
In 2022, I left my corporate role to pursue an entrepreneurial path that had been calling me for years. While the initial direction wasn't clear, my true purpose had been hiding in plain sight...
- bringing people together to achieve extraordinary results.
With 15 years of experience as a digital marketing strategist, I've had the privilege of working with global giants like Betfair, Amaya Gaming, and Entain, managing six-figure marketing budgets and consistently exceeding targets. But beyond the numbers and strategies, what truly lights me up is seeing others succeed.
When I first left my job in corporate I assumed that if I was successful in corporate I'll automatically be good at running my own business, but the reality is that entrepreneurship requires a different mindset and skill set - risk taking, adaptability, self-discipline and so much more.
For me, the toughest part was the desire to be part of an active, supportive community that encourages and facilitates growth. As a natural networker, I joined both free and paid memberships, but to my disappointment, many of them focus on scale, often at the expense of genuine connection. While I understand the business logic, I believe there's magic in keeping things intentionally small and personal.
The Determined321 Circle
That's why I've created something different: an exclusive membership where a small, select number of driven ShePreneurs come together in a private co-working space, Monday through Friday, 7 AM to 8 PM CET, to work and truly support each other's journey.
Think of it as your dedicated team of accountability partners who know your name, expect to see you log in and say good morning every day, and are invested in your goals and challenges. Packed with useful, structured events and chat/video call channels, my Discord server is designed to propel my tribe out of their comfort zone and into action.
Beyond Business
My passion for frameworks and processes, along with my preference for writing things down, led me to author a Strategic Planning Book, where I share practical templates and frameworks like SWOT, TOWS, SMART, and PESTEL analyses. It's my way of making powerful business tools accessible to entrepreneurs at any stage of their journey.
My Mission
I'm here to create a space where ambitious entrepreneurs can find their tribe – a close-knit community where every member matters, every goal is shared, and every success is celebrated. Because I believe that while success is sweet, it's even sweeter when achieved together.
For tips & insights
For more strategic tools and insights, follow me on Instagram where I share tips on digital marketing, business growth, and achieving your goals!
Connect with like-minded entrepreneurs in my Facebook group! Join us to exchange ideas, gain valuable insights, and grow your business together.
Do you have any questions or want to discuss how I can help you with your business strategy? Do not hesitate to contact me —I’d love to hear from you!
Ready to take your business to the next level? Book a one-to-one session with me, and together we’ll create a personalized action plan tailored to your goals.
Create Your Personalized Action Plan with Ease with ready-to-use sections for ChatGPT prompts and space for your answers, you'll have everything in one place to build your strategy.
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